by Vaquero | Sep 10, 2026 | Digital Marketing, Paid Media
Netflix Advertising for the U.S. Hispanic Market: What Brands Need to Know Now Netflix spent over a decade as the one major streaming platform brands couldn’t buy ads on. That changed, and for brands trying to reach the U.S. Hispanic market, the timing could not...
by Vaquero | Sep 8, 2026 | Digital Marketing
If your brand is still using Instagram the same way it did in 2024, the algorithm has probably already noticed. And not in a good way. Instagram in 2026 is a fundamentally different platform than it was two years ago. The updates are not cosmetic. They change how...
by Vaquero | Aug 14, 2026 | Artificial Intelligence, Digital Marketing
We are not going to pretend we have it all figured out. Like most agencies, we are in the middle of it. Integrating AI into a creative workflow is not a one-time decision. It is an ongoing process of figuring out where it helps, where it gets in the way, and where the...
by Vaquero | Aug 14, 2026 | Digital Marketing, Strategy & Insights
For over a decade, WordPress has been the default answer to “I need a website.” It’s flexible, familiar, and there’s a plugin for almost everything. But as brands push for faster experiences, tighter integrations, and more control over how...
by Vaquero | Jun 22, 2026 | Branding & Positioning, Digital Marketing, Strategy & Insights
Spotify swapped its iconic green logo for a disco ball, the internet erupted, and a masterclass in intentional brand disruption quietly played out. For about a week in May, every iPhone, Android, and smart TV had a little emerald disco ball where the Spotify logo used...
by Vaquero | Oct 1, 2025 | Branding & Positioning, Digital Marketing, Hispanic Marketing, Strategy & Insights
This fall, the New York Giants announced Latino Heritage Month activations, partnering with influencers, launching gameday celebrations, and amplifying community voices (NY Giants). Meanwhile, across Times Square, WWD and OUTFRONT Media lit up billboards celebrating...
