Jumex Hard Nectar
2024
Jumex Hard Nectar was launching a new product with bold, vibrant flavors rooted deeply in Hispanic culture. They needed a compelling digital platform and visual identity that not only showcased the product’s unique taste but also celebrated its cultural heritage to build strong brand awareness and emotional connection with their target audience.
Idea
Our concept centered on creating a vibrant, visually striking landing page and social media paired with refreshed branding that told a story. By blending bold colors, dynamic design elements, and authentic storytelling, we aimed to highlight Jumex Hard Nectar’s distinct flavors while honoring and celebrating Hispanic cultural roots, making the brand relatable and engaging.
Solution
We brought Jumex Hard Nectar to life with a high-impact photo and video shoot, bursting with Hispanic cultural richness and bold energy. Every shot captured the vibrant spirit of the brand, turning its flavors into a visual celebration online. This fully integrated content strategy didn’t just boost visibility; it created real cultural resonance, helping the brand connect authentically with its audience during Hispanic Heritage Month.
Plus, we crafted a bold and playful brand voice that lives across the social media feed and channels, keeping things fun, daring, and always engaging with our comunidad.
WHAT
WE DID
RESULTS
When flavor meets culture, magic happens. For the launch of Jumex Hard Nectar, we built a bold digital world where taste, tradition, and energy collide. From punchy visuals to playful storytelling, every element was crafted to reflect the vibrant essence of Hispanic heritage. Through a high-impact photo and video shoot and a fearless brand voice, we didn’t just introduce a new product — we sparked a celebration that lives across every scroll, sip, and share.