The Warning
2021
Vaquero® partnered with Influencers who express passion for music, lifestyle, fashion, makeup, photography and creative content from around the world. Influencers took complete creative control of their duet video, rocking out and enjoying the song.
Idea
Influencers partnered with a digital marketing and advertising agency to showcase themselves rocking out with The Warning Rockband and encourage people to listen to the new single “Choke” by creating TikTok and Reels duet videos. The main focus was to attract a wider audience by challenging our influencers—regardless of their content category—to show their rockstar attitude, have fun, and get creative.
Solution
Identify micro, nano and mid tier influencers based on follower count, engagement and location.
Activate micro-influencers with one-to-one conversations to present them the campaign and recruit them to create content.
Negotiate with the influencers and sign the contract.
Track the engagement, views, comments of each post to measure their audience’s exposure and interaction with the brand.
WHAT
WE DID
