SmoothSkin
2022, 2024, 2025
SmoothSkin aimed to expand its reach within the Hispanic market by creating marketing materials that not only showcased the effectiveness of their IPL hair removal technology but also resonated authentically with Hispanic consumers. The challenge was to produce content that reflected cultural nuances and built a genuine connection with this diverse audience
Idea
Our approach focused on developing a series of three photo and video shoots that were deeply rooted in cultural relevance. By integrating authentic Hispanic cultural elements and storytelling into the visuals, we sought to highlight the product’s benefits while ensuring the content felt relatable, respectful, and engaging for the target market.
Solution
We successfully executed three culturally immersive photo and video productions, combining vibrant imagery and storytelling that captured the essence of the Hispanic community. The resulting content effectively communicated SmoothSkin’s product advantages and fostered a strong emotional connection with the audience, driving increased brand awareness, trust, and engagement within the market.
WHAT
WE DID
RESULTS
Connection starts with understanding. To help SmoothSkin expand into the Hispanic market, we created culturally immersive content that went beyond features and focused on feelings. Through three thoughtfully crafted photo and video shoots, we celebrated everyday beauty, heritage, and identity — all while highlighting the power of IPL technology. The result was a campaign that didn’t just speak to the audience, it spoke like them — building trust, resonance, and a deeper brand relationship.