Taco Bueno
2024
Taco Bueno partnered with the Texas Rangers to create a memorable brand activation that would capture attention, enhance the game-day experience, and firmly position the brand in the hearts (and appetites) of Texas baseball fans. The challenge was to design a stadium-wide presence that felt exciting, seamless, and unmistakably Taco Bueno, across multiple formats and touchpoints.
Idea
We built a concept of a full-sensory activation that blended Taco Bueno’s bold Tex-Mex flavor with the electric energy of Rangers baseball. Rather than settling for standard branding, we set out to build an immersive experience, one that would live across the stadium in real time and stay top-of-mind long after the game ended. The creative approach combined vibrant visuals, playful copy, and dynamic motion design to keep fans engaged from the first pitch to the final out.
Solution
We brought the vision to life through a multi-format content rollout: from animated digital ribbon boards and hype videos to large-scale banners, in-stadium signage, and branded fan prompts. Every asset was strategically designed to energize the crowd and reinforce brand recall at key moments of the game. The result was a high-impact activation that elevated Taco Bueno’s presence, created brand moments fans actually interacted with, and celebrated the shared spirit of Texas pride and good flavor.
WHAT
WE DID
RESULTS
When insight meets impact, the connection is unforgettable. For Taco Bueno’s collaboration with the Texas Rangers, we crafted a multi-sensory campaign that tapped directly into the heart of the community. Through influencer marketing, targeted radio and paid media campaigns, and real-time mystery shopper insights, we created an experience that was bold, flavorful, and rooted in local pride. Focus groups and web localization ensured every message hit home — in English and Spanish. This wasn’t just visibility; it was cultural relevance at full volume. And long after the game ended, Taco Bueno remained the name fans remembered.