Blog
Get up to date on the latest trends in Marketing, Hispanic Culture, the New Digital World and much more with our Vaquero Blog.
Super Bowl Ads 2026: A Missed Opportunity in Latino Representation
Super Bowl 2026 had all the makings of a cultural crossover moment. With Bad Bunny bringing new...
The Benito Bowl: A Look into Bad Bunny’s Love Letter to Unity, Puerto Rico, and the Latino Community
When Bad Bunny stepped onto the Super Bowl halftime stage, it wasn’t just a performance. It was a...
Latino Excellence Is Taking Center Stage, and Brands Should Be Paying Attention
If it feels like Latino excellence is everywhere right now, that’s because it truly is. Across...
AI in Advertising: Yay or Nay?
AI has officially entered the creative process. From visuals and scripts to fully generated...
The Rise of Real: How Influencer Vlogging Is Shaping the Future of Hispanic Marketing
Influencer marketing isn’t new, but the way it works is changing fast. Polished, overly produced...
Marketing Predictions Are Easy. Cultural Relevance Is Harder.
Marketing loves certainty. Predictions give us comfort. They feel actionable. They turn complexity...
A Smarter Marketing Reset: Why Latino Audiences Can’t Be an “Add-On” in 2026
Every January, brands talk about “resetting strategy.” New decks. New buzzwords. Same blind spots....
Why Most Holiday Ads Are Forgettable (And How the Good Ones Actually Win)
Let’s be honest. Every December, brands spend millions telling us the same holiday story… and most...
Holiday Marketing That Actually Connects: Reaching Latino Audiences During the Most Emotional Season
The holiday season is one of the most emotionally charged moments of the year — and for Latino...
Why Representation Works: How Latino Visibility Boosts Trust, Emotion, and Loyalty
Representation is not just a “nice-to-have” in today’s media landscape, it is a psychological,...
Planning for 2026: Why Latino Consumers Must Be at the Center of Your Marketing Strategy
The holiday season is officially here, shopping carts are full, campaigns are everywhere, and...
Thanksgiving Marketing Tips: How to Stand Out This Week
Thanksgiving week is one of the most competitive moments in the marketing calendar. Every brand is...
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