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[:en]4 Ways to Use TikTok for Business[:es]4 Formas de usar TikTok para empresas[:]

Luz Quiroz 8 April, 2020
Best Practicesfor Using TikTok

[:en]If your business is ready for TikTok here are 4 types of content to get you started.

TikTok business example from Guess

#1: Create Your Own Content on TikTok

Use the two magic ingredients: The two ingredients that generally lead to TikTok content going viral are pets and children.

Because the platform’s demographic is younger, there’s more interest in watching humorous and entertaining videos with children and animals. If your office has a mascot or office pet, include it in your content. And consider having one of your team member’s kids teach you a hashtag challenge dance and film it.

TikTok business example featuring dog

You don’t have to struggle to come up with new content ideas. The platform is based around community engagement and hashtags so all you have to do is find existing content and make it your own.

Take part in hashtag challenges or trending dances and songs. Your unique brand story and personality will differentiate you from others in the same category. Look at what’s already successful on the app and put your own spin on it.

#2: Share User-Generated Content

Nike has taken an interesting approach to TikTok. Rather than posting public video content of their own, they’re cashing in on user-generated content (UGC). If you look at their TikTok profile, you’ll see that their account is private and you have to request access to view the content.

Search the hashtag #nike to see the real marketing magic. More than 929 million users have viewed the hashtag and millions of TikTok posts include it. As you scroll down, you’ll see videos and GIFs of users wearing their Nikes, painting their Nikes, dancing in their Nikes, and more. This UGC is free advertising for the brand.

This Account Is Private popup on TikTokNike hashtag on TikTok

 

#3: Advertise on TikTok

TikTok is moving toward a monetized future where brands can pay to have their ads shown to users.

Here are four ways TikTok pays for ads.

  1. Brand takeovers
  2. Native ads. These video ads play between user content.
  3. Sponsored hashtag challenges. Samsung used the Hashtag Challenge feature to boost UGC while advertising new features.
  4. Branded lenses: Design a TikTok filter related to your business.

TikTok hashtag challenge example

#4: Develop Influencer-Created Content

Influencers on TikTok have varying numbers of followers, and therefore, varying degrees of influence. Generally, the more followers an influencer has, the more expensive they are to work with. However, the ROI has the potential to be tremendous.

TikTok is here and it doesn’t seem to be going anywhere. So get familiar with the app and have some fun!

What do you think? Does TikTok make sense for your business?

Contact the Vaquero’s to help you get to new strategies and search what’s best for you!

[:es]Si consideras que tu negocio está listo para TikTok, aquí hay 4 tipos de contenido para comenzar.

TikTok business example from Guess

# 1: CREA TU PROPIO CONTENIDO EN TIKTOK

Usa los dos ingredientes mágicos: los dos ingredientes que generalmente hacen que el contenido de TikTok se vuelva viral son las mascotas y los niños.

Debido a que la demografía de la plataforma es más joven, hay más interés en ver videos chistosos y entretenidos con niños y animales. Si en tu oficina alguien tiene una mascota o una mascota de oficina, inclúyela en tu contenido. Y considera que uno de los hijos de alguien de tu equipo les enseñe un dance #Challenge y grabalo!

TikTok business example featuring dog

No tienes que complicarte para encontrar nuevas ideas de contenido. La plataforma se basa en la participación of the community y los hashtags, por lo que todo lo que tienes que hacer es encontrar contenido cool y hacerlo tuyo.

Participa en desafíos de hashtag o bailes y canciones de tendencia. Su historia de marca única y su personalidad lo diferenciarán de otros en la misma categoría. Mira lo que ya tiene éxito en la aplicación y dale tu propio giro.

# 2: COMPARTE CONTENIDO GENERADO POR EL USUARIO

Nike ha adoptado un enfoque interesante para TikTok. En lugar de publicar contenido de video público propio, están aprovechando el contenido generado por el usuario (UGC). Si observa su perfil TikTok, verá que su cuenta es privada y debe solicitar acceso para ver el contenido.

Busca el hashtag #nike para ver la verdadera magia del marketing. Más de 929 millones de usuarios han visto el hashtag y millones de publicaciones de TikTok lo incluyen. A medida que te desplazas hacia abajo, verás videos y GIF de usuarios que usan sus Nikes, pintan sus Nikes, bailan en sus Nikes y más. Este UGC es publicidad gratuita para la marca.

This Account Is Private popup on TikTokNike hashtag on TikTok

#3: PUBLICIDAD EN TIKTOK

TikTok se está moviendo hacia un futuro monetizado donde las marcas pueden pagar para que sus anuncios se muestren a los usuarios. Aquí hay cuatro formas en que TikTok paga por los anuncios.

  1. Brand takeovers
  2. Anuncios nativos. Estos anuncios de video se reproducen entre el contenido del usuario.
  3. Sponsored hashtag challenges. Samsung usó la función Hashtag Challenge para impulsar UGC mientras anunciaba nuevas funciones.
  4. Branded lenses: diseña un filtro en TikTok relacionado con tu negocio.

TikTok hashtag challenge example

#4: DESARROLLAR CONTENIDO CREADO POR INFLUENCERS

Los influencers en TikTok tienen un número variable de seguidores y, por lo tanto, diversos grados de influencia. En general, cuantos más seguidores tenga un influencer, más caro será trabajar con él. Sin embargo, el ROI tiene el potencial de ser tremendo.

So, TikTok está aquí y no parece que vaya a ninguna parte. ¡Así que familiarízate con la aplicación y diviértete!

¿Qué piensas? ¿TikTok tiene sentido para su negocio?

¡Llama a los Vaqueros y nosotros te ayudamos a crear nuevas estrategias y buscar lo mejor para tus clientes y tu marca![:]

Luz Quiroz

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