In the world of digital marketing, certain elements and concepts can overlap with each other. Social media marketing and content marketing can seem to be the same idea, but they are not. Social media marketing is the use of social media platforms and websites to promote a product or service. An effective social media marketingRead more
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It’s no secret that Latinos in the U.S. have a large buying power that continues to grow. Brands have partnered with social media influencers to create brand awareness for their products or services. Hot Cheetos X Forever 21 View this post on Instagram Chester Cheetahs Baby Mom😏🔥 A post shared by JENNY SIXTY NINE🦋 (@jen_ny69)Read more
You’re probably familiar with the phrases “Instagram Influencers” and “Instagram Baddie.” But, what exactly do these phrases mean and what do these influencers do? According to Influencermarketinghub.com, an influencer is someone who has: The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his orRead more
Influencer Marketing is an emerging and popular form of digital marketing. Big companies have been investing into this market. Influencer Marketing is a $1 billion market… just on Instagram. Within the next few years the global influencer market is projected to be a $5-$10 billion market. From small businesses to top brands, they areRead more
With the number of Hispanics that are active and engaged on social media, it is no surprise that the number of Hispanic content creators is rising. LatinX influencers have steadily grown, and they are one of the best ways to engage with the growing Hispanic demographic. Typically, U.S. Hispanics spend more time on social mediaRead more
