Now is the perfect time for brands to reflect on their marketing strategies for the year ahead. One essential tool gaining traction is cultural intelligence (CQ), a game-changer for brands wanting to genuinely connect with diverse communities, particularly the growing...
In today’s world, advertising isn’t just about catchy slogans and flashy visuals—it’s about truly understanding and connecting with your audience. And if you’re not bringing cultural intelligence into your strategy, you might as well be...
