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To celebrate this Hispanic Heritage Month, we have some insights on why having a good Hispanic Marketing strategy is now more important than ever for your business, no matter the size.   Hispanics Are Changing The U.S.   Contrary to popular belief, immigrants make up a shrinking percentage of the Hispanic population in the UnitedRead more

BY PUBLIC RELATIONS MANAGER: SARA LUGO It is now very common for brands from different industries to come together in support of the LGBTQ+ community during Pride Month. However some people believe that this support only represents a marketing strategy to increase sales with pride in branded products, and the genuine support should go beyondRead more

One of the new trends in marketing is multicultural marketing, this refers to a type of advertising that is aimed to the cultural diversity of a region. The importance of Multicultural Marketing is becoming more and more significant since every day it is more common in the United States to live with people of differentRead more

[:en]In the world of digital marketing, certain elements and concepts can overlap with each other. Social media marketing and content marketing can seem to be the same idea, but they are not. Social media marketing is the use of social media platforms and websites to promote a product or service. An effective social media marketingRead more

[:en]What is Multicultural Marketing and why is it so important to implement it in your branding strategy in the U.S.? If you want to captivate today’s market there are a couple of things you should know. Multicultural Marketing is allowing brands to settle in different markets. It is time to pay close attention to eachRead more