by Vaquero | Apr 13, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
This weekend, something happened at Coachella that the marketing world should be paying very close attention to. On Sunday, April 12, Karol G became the first Latin woman to headline Coachella in the festival’s 27-year history (Bain, Billboard, 2026). Not the...
by Vaquero | Mar 23, 2026 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
There’s a lot of conversation in marketing about diversity. What gets talked about less is the science behind it — the research that tells us what tends to work, what tends to backfire, and why patterns keep repeating themselves. At Vaquero, we live in that...
by Vaquero | Mar 16, 2026 | Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Social Media Strategy
Something quiet but powerful happened in the marketing world this month: Gap launched its first-ever Spanish-language campaign — and they did it with Puerto Rican rapper Young Miko at the center. Not as a footnote. Not as a seasonal nod. As the face, the voice, and...
by Vaquero | Jan 14, 2026 | Branding & Positioning, Cultural Insights, Influencer Marketing, Multicultural Marketing, Strategy & Insights
Influencer marketing isn’t new, but the way it works is changing fast. Polished, overly produced brand deals are losing their impact, while raw, everyday content is gaining ground. Audiences don’t want perfection anymore. They want real. And nowhere is this shift more...
by Vaquero | Dec 3, 2025 | Cultural Insights, Emotional Marketing, Hispanic Marketing, Multicultural Marketing
The holiday season is officially here, shopping carts are full, campaigns are everywhere, and brands are in their biggest hustle of the year. But while everyone is focused on squeezing the most out of December, the savviest companies are doing something else at the...
