Sueños Festival Is This Weekend. Is Your Brand Ready?

by Vaquero | May 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing

The Largest Latin Music Festival in the United States Turns Five This Weekend — and Most Brands Are Still Sleeping on It This Saturday and Sunday, Sueños Music Festival celebrates its fifth anniversary in Grant Park, Chicago. The rapidly growing Latin music...

Everyone’s Talking About The Devil Wears Prada 2. Nobody’s Talking About Who’s Actually Watching.

by Vaquero | May 4, 2026 | Branding & Positioning, Emotional Marketing, Event Marketing, Global Marketing Strategy, Influencer Marketing

If you work in brand strategy and you weren’t paying attention to The Devil Wears Prada 2 this weekend, you should have been. Not because of the cerulean monologue. Not because of Meryl Streep. Because of what the brand machine surrounding that film reveals...

The Fandom Economy Is Always On — And Latino Fans Are Leading the Way

by Vaquero | Apr 6, 2026 | Branding & Positioning, Emotional Marketing, Event Marketing, Global Marketing Strategy, Hispanic Marketing

There are audiences, and then there are fans. The difference matters more than most brands realize — and if you’re not thinking about it, you’re leaving serious money on the table. Most of the media and entertainment industry is built around moments. The...

Young Miko X Gap – A Blueprint for Authentic Latino Marketing

by Vaquero | Mar 16, 2026 | Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Social Media Strategy

Something quiet but powerful happened in the marketing world this month: Gap launched its first-ever Spanish-language campaign — and they did it with Puerto Rican rapper Young Miko at the center. Not as a footnote. Not as a seasonal nod. As the face, the voice, and...

Latino Fans Are Taking Over the World Cup — Is Your Brand in the Game?

by Vaquero | Mar 4, 2026 | Event Marketing, Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Sports Marketing

If you’ve been paying attention, you already know Latino culture is having a moment. Bad Bunny took over the Super Bowl halftime stage. Karol G redefined what it means to headline a global fashion show. And now, the biggest sporting event on the planet is coming...

The Benito Bowl: A Look into Bad Bunny’s Love Letter to Unity, Puerto Rico, and the Latino Community

by Vaquero | Feb 11, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing

When Bad Bunny stepped onto the Super Bowl halftime stage, it wasn’t just a performance. It was a cultural moment. For millions of Latinos watching across the U.S. and beyond, it felt personal. It felt intentional. And more than anything, it felt like unity. The NFL’s...