Latino Marketing Isn’t Optional Anymore, Coachella Just Proved It

by Vaquero | Apr 13, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Hispanic Marketing, Multicultural Marketing, Strategy & Insights

This weekend, something happened at Coachella that the marketing world should be paying very close attention to. On Sunday, April 12, Karol G became the first Latin woman to headline Coachella in the festival’s 27-year history (Bain, Billboard, 2026). Not the...

The Fandom Economy Is Always On — And Latino Fans Are Leading the Way

by Vaquero | Apr 6, 2026 | Branding & Positioning, Emotional Marketing, Event Marketing, Global Marketing Strategy, Hispanic Marketing

There are audiences, and then there are fans. The difference matters more than most brands realize — and if you’re not thinking about it, you’re leaving serious money on the table. Most of the media and entertainment industry is built around moments. The...

What Research Says About Authentic Latino Marketing — And How Brands Can Apply It

by Vaquero | Mar 23, 2026 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Multicultural Marketing, Strategy & Insights

There’s a lot of conversation in marketing about diversity. What gets talked about less is the science behind it — the research that tells us what tends to work, what tends to backfire, and why patterns keep repeating themselves. At Vaquero, we live in that...

Winning Hispanic Audiences in March: A Playbook for Brands

by Vaquero | Mar 9, 2026 | Branding & Positioning, Hispanic Marketing, Multicultural Marketing, Sports Marketing

March is a powerful moment for brands looking to strengthen relationships with Hispanic audiences. As cultural events, sports seasons, and community celebrations begin to ramp up across the country, brands have a unique opportunity to show up in ways that feel...

The Benito Bowl: A Look into Bad Bunny’s Love Letter to Unity, Puerto Rico, and the Latino Community

by Vaquero | Feb 11, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing

When Bad Bunny stepped onto the Super Bowl halftime stage, it wasn’t just a performance. It was a cultural moment. For millions of Latinos watching across the U.S. and beyond, it felt personal. It felt intentional. And more than anything, it felt like unity. The NFL’s...

Latino Excellence Is Taking Center Stage, and Brands Should Be Paying Attention

by Vaquero | Feb 4, 2026 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Strategy & Insights

If it feels like Latino excellence is everywhere right now, that’s because it truly is. Across music, fashion, sports, and entertainment, Latino creators are not just showing up on global stages—they’re redefining them. This isn’t about a one-off moment or a fleeting...