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A TikTok challenge is a feature on the social media platform where users are encouraged to participate in various trends and challenges created by other users or brands. These challenges usually involve creating and sharing short videos, often set to music, with specific themes or instructions. A TikTok challenge can take many different forms. SomeRead more

Welcome to the digital era, where attention spans are shorter than ever before. As a leading marketing agency, we understand the significance of adapting to changing consumer behaviors. Today’s blog will explore the best ways to leverage short videos for your business, captivating audiences in seconds. Get ready to transform your marketing strategy! Engage YourRead more

If you’re a Hispanic marketer, you’re probably familiar with the challenges of the Instagram algorithm. However, with over 1 billion active users, it can be challenging to stand out and get your content in front of the right people. And if you’re looking to connect with the Hispanic community, you’ll need to take a strategicRead more

South by Southwest is an annual festival held in Austin, Texas. This event brings together professionals from various sectors such as music, film, technology, design, creativity, innovation and media. The objective of this event is to network, learn a lot about the different industries, but, above all, have fun attending the activations and workshops withRead more

The Hispanic market has emerged as one of the most important consumer segments in the United States. With a large and rapidly growing population, the Hispanic market represents a significant opportunity for companies looking to expand their customers and increase their revenue. However, many businesses are still not actively targeting the Hispanic market because theyRead more

Whether you’re B2B, B2C, or somewhere in the middle, you gotta pay attention to content marketing trends.Content is moving at a rapid pace. It’s kinda scary tbh. So, here’s what is trending in 2023 for all you marketing lovers.  Short-form video: No surprise here. The average user now watches 19 hours of video content every week. Video is theRead more

Digital marketing and artificial intelligence are two concepts that have just begun to evolve in unison. The world of digital marketing and advertising is about to undergo enormous, long-lasting changes as a result of AI’s ongoing development. Here are some ways AI is still altering the marketing and advertising landscapes. What does AI mean? WithoutRead more

To celebrate this Hispanic Heritage Month, we have some insights on why having a good Hispanic Marketing strategy is now more important than ever for your business, no matter the size.   Hispanics Are Changing The U.S.   Contrary to popular belief, immigrants make up a shrinking percentage of the Hispanic population in the UnitedRead more

BY PUBLIC RELATIONS STRATEGIST: SARA LUGO When we talk about marketing, we automatically think of communication strategies that help to promote a product or service; this is something we are very aware of since we live surrounded by messages that sell us something.    However, marketing can also help us to spread ideas and restructureRead more

BY PUBLIC RELATIONS MANAGER: SARA LUGO It is now very common for brands from different industries to come together in support of the LGBTQ+ community during Pride Month. However some people believe that this support only represents a marketing strategy to increase sales with pride in branded products, and the genuine support should go beyondRead more