In the world of digital marketing, certain elements and concepts can overlap with each other. Social media marketing and content marketing can seem to be the same idea, but they are not. Social media marketing is the use of social media platforms and websites to promote a product or service. An effective social media marketingRead more
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It’s no secret that Latinos in the U.S. have a large buying power that continues to grow. Brands have partnered with social media influencers to create brand awareness for their products or services. Hot Cheetos X Forever 21 View this post on Instagram Chester Cheetahs Baby Mom😏🔥 A post shared by JENNY SIXTY NINE🦋 (@jen_ny69)Read more
Influencer marketing has become a popular tool for advertising to younger demographics. Unlike older generations, like baby boomers, millennials and generation z spend most of their time on social media. Social media is where the younger demographic receives and trusts information. Adding an influencer to your marketing campaign can be a great way to boostRead more
You’re probably familiar with the phrases “Instagram Influencers” and “Instagram Baddie.” But, what exactly do these phrases mean and what do these influencers do? According to Influencermarketinghub.com, an influencer is someone who has: The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his orRead more
Influencer Marketing is an emerging and popular form of digital marketing. Big companies have been investing into this market. Influencer Marketing is a $1 billion market… just on Instagram. Within the next few years the global influencer market is projected to be a $5-$10 billion market. From small businesses to top brands, they areRead more
Return on ad spend, or ROAS is a marketing metric that measures the amount of revenue your business earns for each dollar spent on advertising. Check out our previous blog about ROAS to learn how to calculate it. When you calculate your ROAS, you are measuring the success rate of your ad campaigns. You mayRead more
Instagram has become a place where brands deliver powerful messages, tell stories that result in conversations and engage consumers and businesses. If brands want to reach out their audience on a more real and human level this is their platform. Common mistakes in Instagram Ads Mistake #1: Having No Goal-Focused Strategy As with any otherRead more
The U.S. Hispanic market is incredibly diverse and important when it comes to succeeding in Hispanic marketing. You want to do more than just translate your message in Spanish. You want to connect with the Hispanic audience through their identity. Here are four brands that we think are successful in Hispanic marketing: Modelo Especial HispanicsRead more
Digital Reset: Perfect time to prepare your Multicultural Marketing Plan! This global pandemic will shape businesses for decades to come. With Covid-19, we are already seeing early signs of a shift in how consumers and businesses behave. Covid-19 is a terrible shock to the global economy as well as the thousands of individuals and familiesRead more
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that es the most adaptable to change.” -Charles Darwin One of the actual challenges we are to face resume to digital transformation. The world has gone digital, and there’s no going back. While this may all soundRead more
