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The beauty industry is changing to meet the needs of Hispanic consumers and represent them better in advertising and branding. Brands now use more diverse models and ambassadors in their campaigns, and some even create collections inspired by Hispanic culture. This helps to promote inclusivity and diversity in the industry. With a population of nearlyRead more

As of 2021, approximately 60 million Hispanics are in the country, The Hispanic community now represents 19% of the U.S. population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%. In recent years, Hispanic marketing has become essential to many companies’ marketing strategies. However, as the industry evolves, businesses must stayRead more

The secret proven weapon of web business owners is their mailing list, especially in 2023. Email marketing campaigns can be tailored to your need to get in touch with people who are genuinely interested in your offerings. This is why you need to create an email list. A mailing list is merely an email addressRead more

Becoming a successful enterprise in 2023 and increasing your sales is about more than creating the best post on social media. Right now, having an e-commerce strategy is what talks about what your business can offer to the customers. According to Statista, revenue from retail e-commerce in the United States was estimated at roughly 905Read more

As you know, from September 15 to October 15, National Hispanic Heritage Month was commemorated. This day is important for Hispanics throughout the United States since the achievements and contributions of our presence in this country are evoked, as well as the first explorations of the Spanish in the territory of the United States. NowRead more

Whether you’re a digital marketer or an influencer marketplace or agency, it is vital to keep an eye on the latest influencer marketing trends. That way, you can steer your brand in the right direction without getting left behind. The influence on TikTok will continue to grow The platform, which has surpassed one billion monthlyRead more

By Head of Design, Regina Ostos. The Hispanic population is the second fastest growing group in the U.S. The Hispanic or Latino population, which includes people of any race, was 62.1 million in 2020. The Hispanic or Latino population grew 23%, while the population that was not of Hispanic or Latino origin grew 4.3% sinceRead more

We are about to welcome Hispanic Heritage Month this September 15th, which celebrates the cultural and historic achievements of the Hispanic Community in the US. As a Multicultural Marketing Agency, HHM is a huge subject to show our support and respectfully honor the different communities to create awareness, inclusion and promote different initiatives to getRead more

You’ve most likely noticed the immense buzz around NFTs, or non-fungible tokens, since the beginning of 2021 and how they have permeated the digital space since. But what can they mean for the world of contemporary fashion? The rise of NFTs gives fashion brands the opportunity to capitalize on a new generation of shoppers thatRead more

Metamarketing means seizing a digitally generated space to show and sell your services/products online. The placement of your e-commerce is a key decision, based on your type of operation and the preferences of your clients. Choosing a Marketspace or a Metamarket can be beneficial or detrimental for your online store (and -commerce). The distinction betweenRead more