by Bety Zafra | Jun 22, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing, Sports Marketing
Yesterday, I stood in the heart of Dallas Stadium (AT&T Stadium), and let me tell you—the energy was absolute magic. I was lucky enough to witness the clash between England and Croatia live, and the atmosphere was nothing short of legendary. As...
by Bety Zafra | Jun 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing
When FIFA asked Levi’s to hide its logo during the FIFA World Cup 2026, most people expected the brand to disappear from view. Instead, it became one of the most talked-about branding moments of the tournament. As part of FIFA’s brand protection policies, host...
by Vaquero | May 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing
The Largest Latin Music Festival in the United States Turns Five This Weekend — and Most Brands Are Still Sleeping on It This Saturday and Sunday, Sueños Music Festival celebrates its fifth anniversary in Grant Park, Chicago. The rapidly growing Latin music...
by Vaquero | Apr 13, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
This weekend, something happened at Coachella that the marketing world should be paying very close attention to. On Sunday, April 12, Karol G became the first Latin woman to headline Coachella in the festival’s 27-year history (Bain, Billboard, 2026). Not the...
