by Vaquero | Apr 27, 2026 | Cultural Insights, Emotional Marketing, Hispanic Marketing, Multicultural Marketing, Seasonal Marketing
Cinco de Mayo is one week out. And right on schedule, brands are spinning up their Cinco de Mayo content, you know, margarita graphics, “¡Feliz Cinco!” copy, references to Mexico, a green-white-and-red color palette. Most of it will miss. Not because the...
by Vaquero | Apr 20, 2026 | Cultural Insights, Emotional Marketing, Hispanic Marketing, Multicultural Marketing
At Vaquero, we study campaigns that get Latino marketing right — not to hand out participation trophies, but because the work that works is worth understanding. When a brand earns genuine trust with Hispanic consumers, there’s almost always a clear reason why....
by Vaquero | Apr 13, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
This weekend, something happened at Coachella that the marketing world should be paying very close attention to. On Sunday, April 12, Karol G became the first Latin woman to headline Coachella in the festival’s 27-year history (Bain, Billboard, 2026). Not the...
by Vaquero | Mar 30, 2026 | Emotional Marketing, Hispanic Marketing, Multicultural Marketing
At Vaquero, one of the things we love doing most is breaking down campaigns that get Latino marketing right. Not to applaud for the sake of applauding, but because studying what works — and understanding why it works — is how our industry gets better. Today...
by Vaquero | Mar 23, 2026 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
There’s a lot of conversation in marketing about diversity. What gets talked about less is the science behind it — the research that tells us what tends to work, what tends to backfire, and why patterns keep repeating themselves. At Vaquero, we live in that...
by Vaquero | Mar 16, 2026 | Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Social Media Strategy
Something quiet but powerful happened in the marketing world this month: Gap launched its first-ever Spanish-language campaign — and they did it with Puerto Rican rapper Young Miko at the center. Not as a footnote. Not as a seasonal nod. As the face, the voice, and...
