by Vaquero | Apr 13, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
This weekend, something happened at Coachella that the marketing world should be paying very close attention to. On Sunday, April 12, Karol G became the first Latin woman to headline Coachella in the festival’s 27-year history (Bain, Billboard, 2026). Not the...
by Vaquero | Apr 6, 2026 | Branding & Positioning, Emotional Marketing, Event Marketing, Global Marketing Strategy, Hispanic Marketing
There are audiences, and then there are fans. The difference matters more than most brands realize — and if you’re not thinking about it, you’re leaving serious money on the table. Most of the media and entertainment industry is built around moments. The...
by Vaquero | Mar 4, 2026 | Event Marketing, Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Sports Marketing
If you’ve been paying attention, you already know Latino culture is having a moment. Bad Bunny took over the Super Bowl halftime stage. Karol G redefined what it means to headline a global fashion show. And now, the biggest sporting event on the planet is coming...
by Vaquero | Feb 18, 2026 | Cultural Insights, Emotional Marketing, Event Marketing, Multicultural Marketing, Sports Marketing
Super Bowl 2026 had all the makings of a cultural crossover moment. With Bad Bunny bringing new audiences into the Super Bowl ecosystem, the NFL expanded its cultural reach beyond its traditional fan base (Marketing Brew). That shift created a rare opportunity for...
by Vaquero | Feb 11, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing
When Bad Bunny stepped onto the Super Bowl halftime stage, it wasn’t just a performance. It was a cultural moment. For millions of Latinos watching across the U.S. and beyond, it felt personal. It felt intentional. And more than anything, it felt like unity. The NFL’s...
by Vaquero | Nov 5, 2025 | Cultural Insights, Emotional Marketing, Event Marketing, Seasonal Marketing
Every November 1st and 2nd, families across Latin America and beyond gather to celebrate Día de Muertos, a tradition that honors those who have passed on but continue to live in our hearts. It’s a celebration of memory, love, and connection. Homes are filled with...
