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When it comes to marketing, representation is important, and creating an inclusive community has benefits that go well beyond improved brand perception. Younger consumers are more inclined, according to research, to think about businesses while making purchases if they employ diverse and equal marketing strategies. About 23% of Americans identify as Latinx or Hispanic asRead more

Thanksgiving is one of the favorite U.S. holidays for everyone. People love the opportunity to gather with their families and eat delicious food, and brands love it for the opportunity to increase their sales. Indeed, The Robin Report showed that retail shopping grew about 30% during Thanksgiving last year. And it wasn’t just the food shops –Read more

Instagram is one of the essential social media nowadays for advertisers worldwide for its dynamic and visual component. Vaquero Advertising is happy to share a success story that we came across that will help you understand that creativity is key to reaching the Latin community in the U.S. Annita, the reggaeton and Latin pop superstar,Read more

Making a successful marketing campaign requires emotions, and brands need to be able to connect with the audience, however, some marketers still think that creating striking imagery and messaging is enough to reach their audience no matter where they come from, and ignore that we nowadays we live in a world where people from differentRead more

Influencer marketing is here to stay. It’s no surprise given that over ​​80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing channels. As effective as it is, influencer marketing can be a ton of work. From sourcing the right people and channelsRead more

 SXWS is back this 2022 and this year’s edition brings some special surprises for all of us working in the marketing business. TRACK is the dedicated program for visual and marketing shows, bringing all sorts of experiences to those lucky enough to have the badge. Read the program in our blog and follow us onRead more

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. On this blog, we will look at different influencersRead more

The world of social networks is designed not only for the youngest people but also for other audiences. There is a trend known as influencer marketing for people over 50 and new exponents of this technique are added every day. One of the categories where this class of influencers can most be seen in theRead more

Ambassador marketing is an excellent way for you to build relationships with people who already love your brand. It also helps you connect with an audience in a genuine way.  Because they’re already huge fans of the brands they represent, their endorsements bring them credibility. What they share about the brand will resonate better withRead more

Influencers are specialists in their respective areas and have not only managed to gain a high level of trust but have also established two-way communication with their fan base. Their fans trust that the promotions they carry out for specific products or brands are based on deep and comprehensive research work, not on the simpleRead more