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Making a successful marketing campaign requires emotions, and brands need to be able to connect with the audience, however, some marketers still think that creating striking imagery and messaging is enough to reach their audience no matter where they come from, and ignore that we nowadays we live in a world where people from differentRead more

Influencer marketing is here to stay. It’s no surprise given that over ​​80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing channels. As effective as it is, influencer marketing can be a ton of work. From sourcing the right people and channelsRead more

 SXWS is back this 2022 and this year’s edition brings some special surprises for all of us working in the marketing business. TRACK is the dedicated program for visual and marketing shows, bringing all sorts of experiences to those lucky enough to have the badge. Read the program in our blog and follow us onRead more

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. On this blog, we will look at different influencersRead more

The world of social networks is designed not only for the youngest people but also for other audiences. There is a trend known as influencer marketing for people over 50 and new exponents of this technique are added every day. One of the categories where this class of influencers can most be seen in theRead more

Ambassador marketing is an excellent way for you to build relationships with people who already love your brand. It also helps you connect with an audience in a genuine way.  Because they’re already huge fans of the brands they represent, their endorsements bring them credibility. What they share about the brand will resonate better withRead more

Influencers are specialists in their respective areas and have not only managed to gain a high level of trust but have also established two-way communication with their fan base. Their fans trust that the promotions they carry out for specific products or brands are based on deep and comprehensive research work, not on the simpleRead more

Hours before becoming the all-time top scorer of Europa League, Cristiano Ronaldo was the protagonist of a scene that toured the world and has even had consequences on the stock market. His power of influence is so great that he had a great impact with a simple gesture at a press conference. Before Portugal’s debutRead more

Many influencers are finding that TikTok is a great platform for them to grow their following and connect with new people. The platform allows for links users’ bios to their YouTube channels or your Instagram accounts, so it’s easy for influencers who already have a following on these platforms to direct people who find themRead more

TikTokers promote brands directly or indirectly. Either through unboxing videos (unpacking a product) or wearing clothes from fashion brands. They also promote what they are selling on a site, live videos, or get advice from the audience. To talk about the brand naturally and not see it as a simple advertisement. For the formula toRead more