by Vaquero | Jun 22, 2026 | Branding & Positioning, Cultural Insights, Global Marketing Strategy, Hispanic Marketing, Sports Marketing
The 2014 World Cup gave Coca-Cola a choice: run a global campaign, or build a Latino community moment. They chose both — and the results still matter twelve years later. The FIFA World Cup has always been a marketer’s dream. Billions of eyeballs, peak emotional...
by Vaquero | Jun 22, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing, Sports Marketing
Yesterday, I stood in the heart of Dallas Stadium (AT&T Stadium), and let me tell you—the energy was absolute magic. I was lucky enough to witness the clash between England and Croatia live, and the atmosphere was nothing short of legendary. As...
by Vaquero | Jun 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing
When FIFA asked Levi’s to hide its logo during the FIFA World Cup 2026, most people expected the brand to disappear from view. Instead, it became one of the most talked-about branding moments of the tournament. As part of FIFA’s brand protection policies, host...
by Vaquero | May 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing
The Largest Latin Music Festival in the United States Turns Five This Weekend — and Most Brands Are Still Sleeping on It This Saturday and Sunday, Sueños Music Festival celebrates its fifth anniversary in Grant Park, Chicago. The rapidly growing Latin music...
by Vaquero | May 4, 2026 | Branding & Positioning, Emotional Marketing, Event Marketing, Global Marketing Strategy, Influencer Marketing
If you work in brand strategy and you weren’t paying attention to The Devil Wears Prada 2 this weekend, you should have been. Not because of the cerulean monologue. Not because of Meryl Streep. Because of what the brand machine surrounding that film reveals...
