Blog

So, Millennials make up a large percentage of the U.S. population.  Facts Millennials are the best-educated group of young adults in U.S. history, with one-third of older millennials having earned at least a 4-year college degree. Millennials are also go-getters. Right now, 54% of millennials either want to start a business or have already started their own.Read more

With the number of Hispanics that are active and engaged on social media, it is no surprise that the number of Hispanic content creators is rising. LatinX influencers have steadily grown, and they are one of the best ways to engage with the growing Hispanic demographic. Typically, U.S. Hispanics spend more time on social mediaRead more

Social media has evolved into an undeniable element in marketing. This is especially true when you look at Hispanic marketing. Hispanics, on average, spend about 4% more time on Facebook and Youtube than their non-Hispanic counterparts. They also spend 10% more time on Instagram, and 11% more time on Snapchat. This adds up to aRead more

At Vaquero Advertising, we talk a lot about creating a connection between your brand and your audience. By creating a connection, you are establishing a long-lasting relationship that goes beyond the purchasing experience. One of the most effective ways to foster this relationship is by storytelling. Storytelling is a long-standing tradition for humans. Our rootsRead more

This past week, Austin hosted its annual SXSW festival. The annual conference is divided into three segments: the Interactive Festival, the Film Festival, and the Music Festival. For the past couple of years, Agency Entourage and Vaquero Advertising have made our way to Austin and participated in the Interactive Festival. We hosted an agency boatRead more