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Is there a difference between Hispanic vs Latino? Yes, there is a huge difference Hispanic refers to people who are Spanish-speaking or have a background in a Spanish-speaking country. And Latino refers to those who are from or have a background in a Latin American country. With this in mind as a starting point if youRead more

A few years ago, businesses were not so focused on creating content for their audience as they only cared about promoting their products and only a few innovative brands dared to do so. Today, several years later, the situation is very, very different, and lately, we have seen companies (who previously had no marketing atRead more

[:en]In the world of digital marketing, certain elements and concepts can overlap with each other. Social media marketing and content marketing can seem to be the same idea, but they are not. Social media marketing is the use of social media platforms and websites to promote a product or service. An effective social media marketingRead more

[:en]It’s no secret that Latinos in the U.S. have a large buying power that continues to grow. Brands have partnered with social media influencers to create brand awareness for their products or services.  Hot Cheetos X Forever 21 View this post on Instagram Chester Cheetahs Baby Mom😏🔥 A post shared by JENNY SIXTY NINE🦋 (@jen_ny69)Read more

[:en]Instagram has become a place where brands deliver powerful messages, tell stories that result in conversations and engage consumers and businesses. If brands want to reach out their audience on a more real and human level this is their platform. Common mistakes in Instagram Ads Mistake #1: Having No Goal-Focused Strategy As with any otherRead more

Revolutionise Your Social Media Marketing With Live Streams It seems that in these times it’s what every brand needs to get working on. Live streaming video, of course, has been around for years now. But until 2015, services like UStream and Justin.TV fell short in that they did not offer any type of social mediaRead more

[:en]WhatsApp beats out Instagram and Twitter among US HISPANIC users, with those platforms seeing 34.3% and 21% user penetration, respectively. For greater context, that means there are 10 million more US Hispanics on WhatsApp than Instagram, and almost triple more than Twitter.  Yes, we love it! and why won’t we? It’s easy to use, it’s fast, butRead more