by Vaquero | May 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing
The Largest Latin Music Festival in the United States Turns Five This Weekend — and Most Brands Are Still Sleeping on It This Saturday and Sunday, Sueños Music Festival celebrates its fifth anniversary in Grant Park, Chicago. The rapidly growing Latin music...
by Vaquero | Apr 20, 2026 | Cultural Insights, Emotional Marketing, Hispanic Marketing, Multicultural Marketing
At Vaquero, we study campaigns that get Latino marketing right — not to hand out participation trophies, but because the work that works is worth understanding. When a brand earns genuine trust with Hispanic consumers, there’s almost always a clear reason why....
by Vaquero | Apr 13, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
This weekend, something happened at Coachella that the marketing world should be paying very close attention to. On Sunday, April 12, Karol G became the first Latin woman to headline Coachella in the festival’s 27-year history (Bain, Billboard, 2026). Not the...
by Vaquero | Apr 6, 2026 | Branding & Positioning, Emotional Marketing, Event Marketing, Global Marketing Strategy, Hispanic Marketing
There are audiences, and then there are fans. The difference matters more than most brands realize — and if you’re not thinking about it, you’re leaving serious money on the table. Most of the media and entertainment industry is built around moments. The...
by Vaquero | Mar 23, 2026 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
There’s a lot of conversation in marketing about diversity. What gets talked about less is the science behind it — the research that tells us what tends to work, what tends to backfire, and why patterns keep repeating themselves. At Vaquero, we live in that...
