San Antonio Cardinale
2020
Cardinale needed help from a marketing agency to create a brand story for their wine brand. They did not have a defined personality that managed to capture the attention of their target audience and convey the essence of their products. Vaquero Advertising’s mission was to help them create this brand story through strategies like website development, social media management, product photo shooting, and blogs.
Idea
Our challenge was to understand the motivations, lifestyle, and interests of an audience with a lot of history and cultural background, to be able to create a brand story appropriate for the brand and approved for all of the channels. As well as the distance we had with the client to carry out a photoshoot in Mexico while they were in Los Angeles.
Solution
Website Design
Social Media
Photoshooting
WHAT
WE DID
RESULTS
With an inspiring narrative, we positioned Cardinale as a unique and authentic brand that created an emotional connection with its customers. The colors, the photos, the tagline, and the content all follow from the central message. They all come together to form the brand story… The Unbreakable Spirit.