La Pulga Spirits
2024 – 2025
Facing a competitive tequila market, La Pulga aimed to reinvent its brand to capture attention and resonate authentically with consumers. They sought a refreshed visual identity paired with a compelling digital presence that would honor their cultural heritage while driving greater awareness and engagement.
Idea
We envisioned a comprehensive brand overhaul that emphasized La Pulga’s unique story and roots. This involved crafting a vibrant new identity and developing a strategic media plan focused on culturally relevant storytelling. Our goal was to create a seamless, engaging experience across social and digital channels that would deepen consumer connection and elevate the brand’s profile.
Solution
Through a thoughtful rebranding process, we revitalized La Pulga’s look and voice, making it more dynamic and true to its heritage. Coupled with targeted media buys and culturally infused content, the campaign successfully boosted brand visibility and fostered authentic engagement. This multi-channel approach solidified La Pulga’s position as a culturally grounded and modern tequila brand.
WHAT
WE DID
RESULTS
In a saturated tequila market, we helped La Pulga carve out its own lane by leaning into what made it different: its story. From a refreshed identity rooted in cultural heritage to a digital presence built for connection, every detail was designed to resonate. The result was a brand reborn — proud of its past, ready for the present, and positioned for the future.