by Vaquero | Jun 24, 2026 | Branding & Positioning, Global Marketing Strategy, Hispanic Marketing, Influencer Marketing, Multicultural Marketing
Adidas didn’t make a World Cup ad. They made a street football myth — and embedded Latino cultural identity. The tournament hasn’t even kicked off and Adidas has already won the 2026 World Cup marketing moment. Their five-minute cinematic short film...
by Vaquero | Jun 22, 2026 | Branding & Positioning, Cultural Insights, Global Marketing Strategy, Hispanic Marketing, Sports Marketing
The 2014 World Cup gave Coca-Cola a choice: run a global campaign, or build a Latino community moment. They chose both — and the results still matter twelve years later. The FIFA World Cup has always been a marketer’s dream. Billions of eyeballs, peak emotional...
by Vaquero | Apr 20, 2026 | Cultural Insights, Emotional Marketing, Hispanic Marketing, Multicultural Marketing
At Vaquero, we study campaigns that get Latino marketing right — not to hand out participation trophies, but because the work that works is worth understanding. When a brand earns genuine trust with Hispanic consumers, there’s almost always a clear reason why....
