Through the years, La Costeña has increased its portfolio and launched new products that are not only successful in Mexico but also in other countries around the world such as the United States.
This Mexican company, founded more than 95 years ago, has managed to expand to more than sixty countries on five continents. Currently, 15 percent of its global sales come from its exports, about 80 percent come from the United States since the demand for Mexican products in the country is growing due to the large population of compatriots living in the US.
According to censuses and estimates, more than 63% of the Latinos living in the US are Mexicans, representing about 36 million (Viva México🇲🇽).
The gastronomy of our country (by the way the best in the world🌮) is one of the things that Mexicans living in the US miss the most and for that reason, La Costeña has tried to get even closer to this market not only through diversification of its product portfolio but also with its plants in Arizona and Minnesota.
The Mexican products that are most exported and sold to the United States are:
• Jalapeño peppers and marinated chipotle peppers
• Sauces (mainly green and ranchera)
• Ate de Guayaba (a Mexican candy)
Beans and chili are foods that cannot be missing in Mexican cuisine. In the case of beans, the per capita consumption of this ingredient is 10.1 kg in Mexico, while in the United States, the consumption is located at 3 kg, sustained mainly by the consumption of the population of Hispanic origin. In the case of chili, every day more people add spice to their food, so it is estimated that by 2030 there will be an increase in world demand for the consumption and production of chili peppers from 6.30 to 8.10 million tons.
Finally, it is known that the habits and preferences of Hispanics have impacted the American market, so these products are no longer only exclusive to Mexicans living in that country but also for the Americans who begin to consume more and more products from other cultures.