TikTokers promote brands directly or indirectly. Either through unboxing videos (unpacking a product) or wearing clothes from fashion brands.
They also promote what they are selling on a site, live videos, or get advice from the audience. To talk about the brand naturally and not see it as a simple advertisement.
For the formula to be successful when advertising on TikTok, the influencer and the brand must speak the same language. Give the same message and identify with it. The TikToker must fit in with the people who would like to get the offer. They will take it as a reliable reference at the time of purchase.
The idea to sell is to use the visual experience of products. It is based on explaining everything about the product creatively and entertainingly in a short time to create interaction.
Many well-known brands have opted for this alternative, Guess implemented the #InMyDenim campaign and Universal Pictures promoted the movie The House with a Clock in its Walls. While Esteé Lauder, Boss, and Burberry admitted that this strategy has helped fuel their success.
On the other hand, #HashtagChallenges lead users to create content. Brands challenge followers to create videos inspired by theirs, for example. It is another way to create an emotional connection with potential customers.
Choosing the right music is essential, as users wait for less than a second to move to the next video. If it does not catch them, the effort will be lost.
Keep in mind that when creating a hashtag contest it is important that it be easy to understand and straight to the point. So everyone can participate and you will receive many likes. You can ask for help from a community manager.