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Hispanics make up nearly 20% of the U.S. population, and the 2020 Census revealed that this group accounted for 51% of all new population growth. As one of many multicultural groups in the U.S., the Hispanic audience has quickly become one of the most influential and affluent. However, for many advertisers, this is an untappedRead more

From September 15th to October 15th, the United States’ federal cultural institutions honor and celebrate the contributions to the US of people from Hispanic and Latin American countries. And for brands like Nike, it is a perfect opportunity to get closer with their Hispanic audience through different campaigns and products. Nike is celebrating Latino HeritageRead more

The revolutionary idea of a fast-food chain was first introduced and implemented in McDonald’s. The founder brothers knew that they had to do something different and productive, so they did – a burger in 30 seconds from 20 minutes! Now, all this was thought and done back in the 1950s. But how come you, I,Read more

Have you ever had to see ads within your TikTok feed? Well…  this is due to the paid advertising that the platform launched this year. We must consider that TikTok this last year became the revelation application. Due to its ease of organic and viral growth, many people, brands and companies saw this as anRead more

TikTokers promote brands directly or indirectly. Either through unboxing videos (unpacking a product) or wearing clothes from fashion brands. They also promote what they are selling on a site, live videos, or get advice from the audience. To talk about the brand naturally and not see it as a simple advertisement. For the formula toRead more

Through the years, La Costeña has increased its portfolio and launched new products that are not only successful in Mexico but also in other countries around the world such as the United States. This Mexican company, founded more than 95 years ago, has managed to expand to more than sixty countries on five continents. Currently,Read more

Mexico is, without a doubt, a country with great economic potential. The Aztec country has a huge diversified economy, which makes it a perfect destination to invest in. And a clear example of this are these 8 companies. From Bimbo, through PEMEX, Corona… proudly Mexican companies. These companies relied on the capabilities of their countryRead more

Jarritos soft drinks refer to the small clay jugs that people used to drink water from in Mexico. The company emerged in 1950 in the city of Guadalajara. Jarritos soft drinks refer to the small clay jugs from which people used to drink water in Mexico. The company emerged in 1950 in the city ofRead more

Today we want to talk to you about the success story of a Queretan company that expanded its operations to the United States. It is the case of Grupo Chufani, founded by the successful entrepreneur Sergio Chufani Abarca. 26 years ago he founded Grupo Chufani, which employed five people and currently has a workforce thatRead more

Designing with C.R.A.P :The four principles of good design. Created by Robin Williams, the main message is the proper use of Contras, Repetition, Alignment and Proximity (CRAP) in everything you create. Contrast Use contrast to direct the viewer’s attention and create distinction between elements. A lack of contrast can make designs look difficult to navigate.Read more