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Maybe you first heard about National Hispanic Heritage Month from a friend or scrolled across an informational video about it on TikTok. You’re familiar with the cultural celebration, but if you’re interested in learning more about the history and current significance of Hispanic Heritage Month, educating yourself is a great place to start. After all,Read more

The marketing landscape is ever-evolving, and staying ahead of the curve is crucial to connecting with your target audience effectively. In recent years, Gen Z has emerged as a powerful force in consumer culture. When it comes to the Hispanic market, understanding and engaging with Gen Z requires a tailored approach. One strategy that hasRead more

As the crisp autumn air sets in and the leaves begin to change color, Vaquero Advertising is thrilled to join the nation in celebrating Hispanic Heritage Month. This special month, which runs from September 15th to October 15th, provides an invaluable opportunity to recognize and honor the rich history, diverse cultures, and significant contributions ofRead more

It’s exciting to wait for what other brands are planning for this specific celebration. As we already know, from September 15 to October 15, we celebrate the U.S. National Hispanic Heritage Month. A very special occasion to celebrate the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, Central andRead more

Hispanics make up nearly 20% of the U.S. population, and the 2020 Census revealed that this group accounted for 51% of all new population growth. As one of many multicultural groups in the U.S., the Hispanic audience has quickly become one of the most influential and affluent. However, for many advertisers, this is an untappedRead more

From September 15th to October 15th, the United States’ federal cultural institutions honor and celebrate the contributions to the US of people from Hispanic and Latin American countries. And for brands like Nike, it is a perfect opportunity to get closer with their Hispanic audience through different campaigns and products. Nike is celebrating Latino HeritageRead more

The revolutionary idea of a fast-food chain was first introduced and implemented in McDonald’s. The founder brothers knew that they had to do something different and productive, so they did – a burger in 30 seconds from 20 minutes! Now, all this was thought and done back in the 1950s. But how come you, I,Read more

Have you ever had to see ads within your TikTok feed? Well…  this is due to the paid advertising that the platform launched this year. We must consider that TikTok this last year became the revelation application. Due to its ease of organic and viral growth, many people, brands and companies saw this as anRead more

TikTokers promote brands directly or indirectly. Either through unboxing videos (unpacking a product) or wearing clothes from fashion brands. They also promote what they are selling on a site, live videos, or get advice from the audience. To talk about the brand naturally and not see it as a simple advertisement. For the formula toRead more

Through the years, La Costeña has increased its portfolio and launched new products that are not only successful in Mexico but also in other countries around the world such as the United States. This Mexican company, founded more than 95 years ago, has managed to expand to more than sixty countries on five continents. Currently,Read more