Artificial intelligence isn’t the future of marketing anymore, it’s the present.
According to the Marketing Trends 2025 Report, 2023 was the year of discovery and 2024 marked widespread adoption, especially in professional services. By 2025, AI will go beyond automation to become a true creative partner, enhancing storytelling, ad targeting, and audience insights (SAMY, 2025).
That’s not science fiction. That’s your next marketing plan.
How Marketers Are Using AI Today
AI is already transforming how marketers work, and it’s only growing. Professionals are increasing their use of AI in ad targeting, content generation, customer insights, and customer support (SAMY, 2025)
Why? Because AI can analyze enormous data sets in real time, revealing patterns humans simply can’t see fast enough. That means smarter targeting, better personalization, and improved ROI.
As Pilar Turu, Influencer Marketing and Content Lead at Unilever Mexico, explains, “AI will power hyper-personalized strategies, while AR and VR deliver immersive brand experiences… together shaping more interactive, customer-focused marketing landscapes” (SAMY, 2025).
And the benefits are undeniable:
- 80% of marketers say time savings is the greatest advantage of AI in content generation.
- Ad targeting and optimization are now among the top use cases, allowing brands to connect with the right audiences with precision and speed.
- AI chatbots and predictive analytics are transforming customer service—creating personalized experiences 24/7 (SAMY, 2025).
Simply put, AI is helping marketers do what they’ve always wanted: work smarter, not harder.
But Don’t Forget the Human Touch
As exciting as this is, AI doesn’t replace creativity; it enhances it.
Innovation Director Corinne Odeurs warns that “a major challenge is ensuring that AI doesn’t disincentivize learning. Like the internet, it makes information readily available, but it shouldn’t replace thoughtful analysis or critical thinking” (SAMY, 2025).
And Mike Tapp, SAMY’s Data Director, drives the point home: “AI will transform creative industries by 2025, but human innovation will remain the driving force.”
This human + machine synergy is where the magic happens. AI can write, design, and optimize, but it’s the marketer’s imagination that gives campaigns heart.
As tech evolves, marketing teams that understand how to combine data intelligence with emotional storytelling will dominate the field.
At Vaquero Advertising, we believe in the power of blending innovation with culture. As AI redefines the marketing landscape, we help brands harness technology without losing authenticity. Our team leverages AI-driven insights to build campaigns that are not just data-smart, but grounded in creativity, strategy, and cultural understanding.
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