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Designing with C.R.A.P :The four principles of good design. Created by Robin Williams, the main message is the proper use of Contras, Repetition, Alignment and Proximity (CRAP) in everything you create. Contrast Use contrast to direct the viewer’s attention and create distinction between elements. A lack of contrast can make designs look difficult to navigate.Read more

[:en]The U.S. Hispanic market is incredibly diverse and important when it comes to succeeding in Hispanic marketing. You want to do more than just translate your message in Spanish. You want to connect with the Hispanic audience through their identity.  Here are four brands that we think are successful in Hispanic marketing:  Modelo Especial HispanicsRead more

[:en]WhatsApp beats out Instagram and Twitter among US HISPANIC users, with those platforms seeing 34.3% and 21% user penetration, respectively. For greater context, that means there are 10 million more US Hispanics on WhatsApp than Instagram, and almost triple more than Twitter.  Yes, we love it! and why won’t we? It’s easy to use, it’s fast, butRead more

[:en]If your business is ready for TikTok here are 4 types of content to get you started. #1: Create Your Own Content on TikTok Use the two magic ingredients: The two ingredients that generally lead to TikTok content going viral are pets and children. Because the platform’s demographic is younger, there’s more interest in watchingRead more

The Holiday season is here officially, and Hispanics celebrate as they know. For us the night before Christmas is the most important of our celebrations, and it’s called Noche Buena, which refers to Christmas Eve. A huge event for most Latinos. While most Americans will come together on Christmas Day to open presents and enjoyRead more

[:en]Almost every year as soon as Halloween passes by, there are holiday marketing campaigns everywhere. There are holiday emails, social media posts, TV ads, billboards and OOH ads all over our city. What we like is that some brands really create special things with wonderful meanings, instead of only wishing you Happy Holidays. They evoke emotionsRead more