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BRANDS THAT SUCCEED AT HISPANIC MARKETING[:es]Marcas que triunfan en el MARKTING HISPANO[:]

Ricardo Sierra 26 June, 2020
Hispanic MARKETING BRANDS

[:en]The U.S. Hispanic market is incredibly diverse and important when it comes to succeeding in Hispanic marketing. You want to do more than just translate your message in Spanish. You want to connect with the Hispanic audience through their identity. 

Here are four brands that we think are successful in Hispanic marketing: 

  1. Modelo Especial

Hispanics consume about 70% of Modelo’s products that are distributed throughout the U.S. The following ad is one of my favorite ads. Modelo adds a new identity to the Hispanic consumer. The person in this ad is an American. Their service to this country and their identity as Latino is what makes this ad different from other ads that are targeted to Hispanic consumers. At the end of the commercial the voice over says “It doesn’t matter where you come from, what matters is what you’re made of.” This line is strong and many can resonate with this phrase. The voice is followed by images that are about his time in the army and Modelo’s throughout the ad. 

2. AT&T 

This Spanglish commercial goes more in-depth than speaking Spanglish. It highlights different cultures and how the importance of identity lies between culture, language, beliefs, and experiences. The people shown in this commercial are diverse from their cultures and backgrounds. They all have some things in common: Spanglish and importance of family.  

3. Mitu

Mitu is popular among Latinx millennials and generation z. This online platform of information and entertainment understands the importance of identity here in the U.S. Mitu understands how to reach the Hispanic audience and knows how to connect with them. They release content that is unique and reader-worthy that is directed to the Hispanic community. They understand the importance of having content written for Hispanics in the U.S. 

4. AllState “La Mala Suerte” 

“La Mala Suerte” campaign was released in 2017. Superstitions are popular in Latino culture. This is a great way to connect with the audience by using language that they understand. Mala suerte is a commonly used phrase by Latino’s when something isn’t going right, or just bad luck.

What measures the brands success?

When creating a successful ad campaign for the Hispanic audience always remember to make a connection with them. Here at Vaquero we know how to connect with the Hispanic community and want to help you connect with them! Check out our latest blog on how to  Engage with the Hispanic Consumer.[:es]El mercado hispano de los Estados Unidos es increíblemente diverso e importante cuando se trata de tener éxito en el marketing hispano. Quiere hacer algo más que traducir su mensaje al español. Si Desea conectarse con la audiencia hispana lo puede hacer a través de la identidad de los Hispanos.

Aquí hay cuatro marcas que creemos que tienen éxito en el marketing hispano:

  1. Modelo Especial

Los hispanos consumen alrededor del 70% de los productos de Modelo que se distribuyen en los Estados Unidos. El siguiente anuncio es uno de mis anuncios favoritos. Modelo agrega una nueva identidad al consumidor hispano. La persona en este anuncio es estadounidense. Su servicio a este país y su identidad como latinos es lo que hace que este anuncio sea diferente de otros anuncios dirigidos a consumidores hispanos. Al final del comercial, la voz en off dice: “No importa de dónde vengas, lo que importa es de qué estás hecho”. Esta línea es fuerte y muchos pueden resonar con esta frase. A lo largo del anuncio, la voz es seguida por imágenes sobre su tiempo en el ejército y las de Modelo. 

  1. AT&T

Este comercial de Spanglish va más en profundidad que hablar Spanglish. Destaca diferentes culturas y cómo la importancia de la identidad radica en la cultura, el idioma, las creencias y las experiencias. Las personas que se muestran en este comercial son diversas de sus culturas y antecedentes. Todos tienen algunas cosas en común: el spanglish y la importancia de la familia. – 

  1. Mitú

Mitu es popular entre los millennials y la generación z latinx. Esta plataforma en línea de información y entretenimiento comprende la importancia de la identidad aquí en los EE. UU. Mitu comprende cómo llegar a la audiencia hispana y sabe cómo conectarse con ellos. Publican contenido único y digno de lectura dirigido a la comunidad hispana. Entienden la importancia de tener contenido escrito para hispanos en los EE. UU.

  1. AllState “La Mala Suerte”

La campaña “La Mala Suerte” se lanzó en 2017. Las supersticiones son populares en la cultura latina. Esta es una excelente manera de conectarse con la audiencia utilizando un lenguaje que entiendan. Mala suerte es una frase comúnmente utilizada por los latinos cuando algo no va bien, o simplemente mala suerte.

 

Al crear una campaña publicitaria exitosa para la audiencia hispana, recuerde siempre hacer una conexión con ellos. ¡Aquí en Vaquero sabemos cómo conectarnos con la comunidad hispana y queremos ayudarlo a conectarse con ellos! Mira nuestro último blog sobre cómo Comprometerse con el Consumidor Hispano. 

 [:]

Ricardo Sierra

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