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Be Remembered: A Lesson from Nike on Memorable Slogans

Be Remembered: A Lesson from Nike on Memorable Slogans

by Vaquero | Aug 27, 2025 | Emotional Marketing, Global Marketing Strategy, Sports Marketing

T’was a fateful night in 1988, when Wieden + Kennedy’s advertising firm made history. The Nike slogan that has endured decades was coined by advertiser Dan Wieden, a man whose legacy work was inspired by a murderer.  Just Do It. Simple. Clear. Memorable.  A...

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