It’s easy to use, it’s fast, but most important it’s FREE! The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
Older US Hispanics who wish to communicate with friends and families in these countries can do so via the app. Younger people use the platform to stay in touch with relatives in the US and Latin America because of the easy-to-use interface. Is more likely to be used by smartphone users of all ages, as opposed to social media networks.
WhatsApp will continue to gain traction among US Hispanics, though growth will slow slightly over the next couple of years. By the end of our 2023 forecasting period, we expect nearly 47 million US Hispanics to be WhatsApp users, accounting for 70.7% of the US Hispanic population.
“WhatsApp might not be as popular overall as other social apps, but it has been able to differentiate itself as a user-friendly app,”
And talking about business, in case you didn’t know there’s a specific WhatsApp for Businesses, that’s right.
WhatsApp Business gives you the opportunity to interact with your customers in a private, secure environment, allowing you to interact with them in a more informal and friendlier way. In theory, that makes it a messaging marketer’s dream.
It’s an ideal environment to message customers, send them alerts, notifications, and updates, and answer any questions they may have.
Maximizing Customer Engagement with WhatsApp Business
If you choose to create a WhatsApp business profile, prioritize customer and employee satisfaction when designing your messaging strategy.
After testing WhatsApp Business, you’ll find it’s an ideal solution for B2C communication and customer service. Messaging has become a crucial and convenient two-way communication channel for customers.
For more ideas call us, we are ready to help you boost your digital into the right direction! Vamos Vaqueros!
