There’s a lot of buzz (and let’s be honest, some fear) around artificial intelligence in marketing. Will AI take over our jobs? Will creativity disappear? Should we be worried? At Vaquero Advertising, we believe the answer is simple: AI is not here to replace us, it’s here to help us. Think of it as an extra team member who works 24/7, never gets tired, and handles the tasks that drain your time so you can focus on the fun, strategic, and creative side of marketing.
Why AI Matters in Marketing Today
We live in a fast world. Deadlines are tight, audiences expect personalization, and data keeps growing. That’s where AI becomes a game-changer. With the right tools, AI can help marketers analyze trends, write faster, test smarter, and even predict what your audience wants, before they ask for it. The magic happens when we combine human insight with machine power. And no, it won’t replace your team’s creativity or cultural understanding. In fact, the more diverse and human your team is, the better AI performs.
So here is a list of 5 simple tips to bring AI into your Marketing team as a strategy:
- 1. Start small: Try AI tools for tasks like scheduling posts, writing email drafts, or summarizing research.
- 2. Train your team: Host casual lunch & learns or test sessions. Make AI fun, not intimidating.
- 3. Use your data wisely: AI can turn raw numbers into clear insights about your audience.
- 4. Test creative ideas: Use AI to brainstorm faster, but always add your brand’s personal flavor.
- 5. Keep it human: AI can help you write, but it’s your voice and vision that make the message connect to your audience.
Our 5 Favorite Books to Learn AI
Want to get smarter about AI without reading a textbook? These books are easy to digest and made for marketers:
- 1. “Artificial Intelligence in Marketing” by Jim Sterne
- 2. “Prediction Machines” by Ajay Agrawal, Joshua Gans, and Avi Goldfarb
- 3. “You Look Like a Thing and I Love You” by Janelle Shane
- 4. “The Age of AI” by Henry Kissinger, Eric Schmidt & Daniel Huttenlocher
- 5. “AI for Marketers” by Christopher S. Penn
If your brand wants to explore AI but doesn’t know where to start, we’re here to guide you. Let’s bring tech and cultura together to build something powerful. AI isn’t the future, it’s part of your team now, use it wisely!
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