by Vaquero | Aug 20, 2025 | Branding & Positioning, Cultural Insights, Emotional Marketing, Neuroscience in Marketing, Strategy & Insights
The Cola Wars For decades, Pepsi and Coca Cola have battled for dominance in the marketing world, a period baptized as The Cola Wars. During the 70s and 80s, the competition between these rival brands reached its climax. In 1975, Pepsi pulled out its big guns...
by Vaquero | Aug 13, 2025 | Digital Marketing, Hispanic Marketing, Neuroscience in Marketing, Social Media Strategy
The Size of Influencer Marketing Influencer marketing is all about making a brand feel real and relatable—like getting a personal recommendation from someone you actually like. Most of the time, that happens on social media. And while social platforms started as a way...
