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The Importance of Branding: What companies can learn from The Cola Wars.

The Importance of Branding: What companies can learn from The Cola Wars.

by Vaquero | Aug 20, 2025 | Branding & Positioning, Cultural Insights, Emotional Marketing, Neuroscience in Marketing, Strategy & Insights

The Cola Wars For decades, Pepsi and Coca Cola have battled for dominance in the marketing world, a period baptized as The Cola Wars. During the 70s and 80s, the competition between these rival brands reached its climax.  In 1975, Pepsi pulled out its big guns...

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