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“My Milkshake Brings All the Boys to the Yard”: Why Gap ads work.

“My Milkshake Brings All the Boys to the Yard”: Why Gap ads work.

by Vaquero | Sep 3, 2025 | Branding & Positioning, Emotional Marketing, Global Marketing Strategy, Neuroscience in Marketing

Gap’s new ad, featuring famous pop-girl group, Katseye, dancing to the 2003 Kelis song “Milkshake” has taken over our feeds and earworms. With 13 million views on Youtube and over 80 million on TikTok, Gap’s Better in Denim campaign has reached millions of potential...

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