Have you ever had to see ads within your TikTok feed? Well… this is due to the paid advertising that the platform launched this year.
We must consider that TikTok this last year became the revelation application. Due to its ease of organic and viral growth, many people, brands and companies saw this as an excellent opportunity to grow their presence in new market niches.
Now, how do Ads work within the application? We can see that the ads appear when the application is opened up, which makes it look as if it were any TikTok video, with the difference that it has a legend that indicates that it is sponsored and a button that takes you to the profile that is linked.
We can see that big brands are the ones that are being advertised on the platform. For this, they must register in TikTok Business, it is done through a form that you find on their page so that an executive will contact you later and provide you with the necessary information to conclude the process of opening your account.
If you are one of the lucky few who have managed to access the “TikTok ad management” panel, you will be able to choose between different formats and options provided by the tool to configure your Ads campaigns.
But remember the following if you are considering creating a TikTok campaign:
- Be able to transmit in less than 1 minute the message you want to give.
- Entertaining content.
- Remember the Ads; they work to attract the public to your main page.
Remember that these points will help you exponentially exploit your brand’s creative side, which will generate a visible increase in your sales and your audiences.