If there’s one thing that unites the creative world, it’s collaboration. And this year, Le Book CONNECTIONS Dallas was the perfect meeting ground where agencies, artists, and brands came together to celebrate the best of creativity, culture, and innovation.
Vaquero Advertising was proud to play a leading role in the planning, organization, and execution of this incredible event, helping bring to life one of the most exciting creative gatherings in Texas.
What Is Le Book?
For those who may not know, Le Book is more than a name, it’s a legacy. Founded in Paris in 1982 by Véronique Kolasa. Le Book began as a private, curated directory of creative talent, “The Bible of the Image Industries.” Over the years, it evolved into a global platform connecting over 50,000 creative professionals from the worlds of fashion, advertising, film, and design.
From its collectible books to its digital network and signature events, Le Book has become a key to the creative universe, a space where photographers, agencies, producers, and brands meet to spark what’s next.
Its flagship event series, CONNECTIONS, launched in 2005 and now travels to major creative capitals, from Paris and London to New York, Berlin, and beyond, bringing together the industry’s top talent to exchange ideas, showcase innovation, and celebrate excellence.
CONNECTIONS Dallas
The Dallas edition of CONNECTIONS occurred on October 28th. The event featured agencies, CMOs, CEOs, social media strategists, and design visionaries, all under one roof to connect, collaborate, and celebrate creative excellence.
Vaquero not only helped host and coordinate the event but also led one of its Le Talk panel on
“Unlocking the Gold Rush: The Future of Latino Marketing.”
Moderated by our very own Vaquero CEO, Fernando Alvarez, the panel featured two powerhouse voices:
- José Garcia, Fan Growth Manager at the Dallas Cowboys
- Kiko Leitão, CEO and Founder of Portuñol Agency
Together, they explored how the U.S. Hispanic market, now boasting over $3 trillion in buying power, has evolved from a segment to the engine of brand growth.
Why Events Like Le Book Matter
In an era where creativity fuels connection, events like Le Book CONNECTIONS remind us why we do what we do. They bring together the people who shape culture and create space for new ideas to collide.
For Vaquero, it was a moment of pride to participate in this event full of energy, collaboration, and heart.
We want to thank everyone who attended, participated, and shared their talent in CONNECTIONS Dallas. This event wasn’t just about showcasing our work, but about forming real connections, celebrating artistry, and building the future of creativity together.
Until next year, let’s keep creating, connecting, and pushing culture forward.
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