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A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

by Vaquero | Sep 17, 2025 | Branding & Positioning, Cultural Insights, Emotional Marketing, Hispanic Marketing, Neuroscience in Marketing

September hits different for nuestra comunidad. On September 15th, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua celebrate their independence, and the very next day, Mexico lights up con el grito. It’s a week packed with fiestas, música, food, and...
A Forever Campaign: How De Beers Made Diamonds Timeless.

A Forever Campaign: How De Beers Made Diamonds Timeless.

by Vaquero | Sep 10, 2025 | Digital Marketing, Emotional Marketing, Neuroscience in Marketing

Lately, news headlines and social media have been buzzing about rings. Taylor Swift’s engagement sparked endless chatter about the massive ring, while The Summer I Turned Pretty left viewers outraged over Jeremiah’s tiny proposal ring for Belly. But why are these...
“My Milkshake Brings All the Boys to the Yard”: Why Gap ads work.

“My Milkshake Brings All the Boys to the Yard”: Why Gap ads work.

by Vaquero | Sep 3, 2025 | Branding & Positioning, Emotional Marketing, Global Marketing Strategy, Neuroscience in Marketing

Gap’s new ad, featuring famous pop-girl group, Katseye, dancing to the 2003 Kelis song “Milkshake” has taken over our feeds and earworms. With 13 million views on Youtube and over 80 million on TikTok, Gap’s Better in Denim campaign has reached millions of potential...
Be Remembered: A Lesson from Nike on Memorable Slogans

Be Remembered: A Lesson from Nike on Memorable Slogans

by Vaquero | Aug 27, 2025 | Emotional Marketing, Global Marketing Strategy, Sports Marketing

T’was a fateful night in 1988, when Wieden + Kennedy’s advertising firm made history. The Nike slogan that has endured decades was coined by advertiser Dan Wieden, a man whose legacy work was inspired by a murderer.  Just Do It. Simple. Clear. Memorable.  A...
The Importance of Branding: What companies can learn from The Cola Wars.

The Importance of Branding: What companies can learn from The Cola Wars.

by Vaquero | Aug 20, 2025 | Branding & Positioning, Cultural Insights, Emotional Marketing, Neuroscience in Marketing, Strategy & Insights

The Cola Wars For decades, Pepsi and Coca Cola have battled for dominance in the marketing world, a period baptized as The Cola Wars. During the 70s and 80s, the competition between these rival brands reached its climax.  In 1975, Pepsi pulled out its big guns...
Unlocking Hispanic Brand Loyalty Through Emotional Connection

Unlocking Hispanic Brand Loyalty Through Emotional Connection

by Vaquero | Jul 16, 2025 | Emotional Marketing, Hispanic Marketing, Strategy & Insights

In today’s competitive market, winning a customer isn’t enough, necesitas ganar su lealtad. For brands looking to grow in the U.S., one of the most powerful and often underestimated engines of loyalty is the Hispanic consumer. Representing over 60 million people and...

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A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

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