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Be Remembered: A Lesson from Nike on Memorable Slogans

Be Remembered: A Lesson from Nike on Memorable Slogans

by Vaquero | Aug 27, 2025 | Emotional Marketing, Global Marketing Strategy, Sports Marketing

T’was a fateful night in 1988, when Wieden + Kennedy’s advertising firm made history. The Nike slogan that has endured decades was coined by advertiser Dan Wieden, a man whose legacy work was inspired by a murderer.  Just Do It. Simple. Clear. Memorable.  A...
One Year Until the World Cup: How Can Your Brand Stand Out?

One Year Until the World Cup: How Can Your Brand Stand Out?

by Vaquero | Jun 18, 2025 | Digital Marketing, Event Marketing, Global Marketing Strategy, Sports Marketing

The countdown is on. In just one year, the 2026 FIFA World Cup will kick off across North America, with matches hosted in the United States, Mexico, and Canada. This will be one of the biggest sporting events in history, and for brands, it represents a massive...
Champions League Final: A Marketing Titan

Champions League Final: A Marketing Titan

by Vaquero | May 28, 2025 | Cultural Insights, Global Marketing Strategy, Sports Marketing

The 2025 UEFA Champions League Final in Munich, where Inter Milan will clash with Paris Saint-Germain (PSG) this Saturday, it’s one of the biggest sports marketing platforms in the world. With over 450 million viewers expected globally, this final offers brands a rare...

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Be Remembered: A Lesson from Nike on Memorable Slogans

Be Remembered: A Lesson from Nike on Memorable Slogans

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