TikTok is a platform for engaging content in social media marketing, captivating audiences from diverse backgrounds. Among these captivated audiences is the Hispanic community, presenting marketers with many opportunities. Venturing into this blog post, we’ll discover the nuances of crafting effective TikTok campaigns that resonate with the rich Hispanic audience.
How Many Latinos Use TikTok?
According to a recent Pew Research Center survey, nearly half of Hispanic adults (49%) were found to use TikTok, significantly higher than the usage rates among Black (39%), Asian (29%), and White (28%) adults, based on survey results.
Latinos actively use TikTok, making it a prime platform to connect with this demographic. Understanding this user base’s preferences and behavior is crucial for creating resonating content.
How to Succeed with TikTok Ads
To succeed with TikTok ads, learn the platform’s distinctive aspects:
- Create content that authentically captures the cultural essence of the Hispanic community.
- Make the most of TikTok’s creative tools to weave engaging stories that touch hearts and encourage participation.
- Team up with impactful TikTok influencers who resonate with Hispanic audiences to expand your influence.
The Most Popular Social Media for Spanish Speakers
While TikTok gains traction, it’s essential to recognize that other platforms remain popular among Spanish speakers. Instagram continues to be a favorite, offering a visually engaging space for storytelling. According to professionals in yellowHEAD, Instagram is:
- 17.6% of the global population uses Instagram.
- Approximately 71% of American businesses utilize Instagram for business purposes.
- Over 200 million businesses advertise on Instagram.
- 60% of individuals discover new products on Instagram.
- 31.2% of Instagram users fall within the age group of 25-34, and 31% fall between 18-24.
- 87% of users are international.
- On average, users spend approximately 30 minutes daily on Instagram, according to 2021 data.
- 73% of American teens consider Instagram the ideal platform for brands to communicate about promotions and products.
- 200 million Instagram users view at least one business profile daily.
- 70% of those who like to shop discover new products on Instagram.
- A third of the most-watched Instagram stories are from various business accounts.
Tailor your strategy across platforms, ensuring consistent messaging while adapting to each platform’s unique features.
Connecting to Hispanic Youth
Understanding the online spaces frequented by Hispanic youth is crucial for targeted marketing. Platforms like Snapchat and Univision are popular choices. Collaborate with these platforms to create sponsored content or advertisements that align with the interests of Hispanic youth.
Your brand can navigate the digital landscape effectively by understanding the platform’s dynamics, tailoring content to the Hispanic audience, and diversifying across popular social media. Contact us, and we will help you with your marketing strategy.