Jarritos soft drinks refer to the small clay jugs that people used to drink water from in Mexico. The company emerged in 1950 in the city of Guadalajara.
Jarritos soft drinks refer to the small clay jugs from which people used to drink water in Mexico. The company emerged in 1950 in the city of Guadalajara.
It is easy to recognize this brand in the supermarket aisles s it is sold in clear glass bottles with a retro label and a range of vibrant colors.
In just 10 years, the drink was already sold in more than 80 percent of the Mexican territory. In 1997 the drink was introduced in the United States and today it is sold in more than half of all large stores in the country, according to The New York Times.
Believe it or not, the original flavor of the Jarritos was coffee, but Don Francisco “El Cuero” Hill realized that the light and fruity flavors would be more attractive to the market, so he decided to change the strategy.
Jarritos features flavors like lime, fruit punch, tangerine. However, some flavors like watermelon and tamarind are not commonly sold in the US market.
There is a difference between the country’s soft drinks and Jarritos since they are not heavily carbonated, they are also sweetened using granulated cane sugar instead of corn syrup, which is the typical sweetener in US soft drinks.
Soft drinks can be easily found in grocery stores such as Target and Walmart in the United States where Beverage Marketing, a consulting company specializing in the beverage industry, has indicated that Jarritos has annual sales of more than $2 million in stores self-services🤑
However, it is estimated that Jarritos’ retail sales in the United States exceeded $ 150 million during 2011 alone, as reported by The New York Times.
For 25 years, Novamex, a company based in El Paso, Texas, has marketed the Jarritos brand outside of Mexico.
The company has carried out a series of campaigns to popularize the brand among the young population of non-Hispanic origin in cities such as Los Angeles, California, Chicago, Illinois, Austin, Texas, or New York City using outdoor murals with images of wrestlers. , food, masks, and even skulls.
In 2016, Diego Luna directed a two-minute ad for Jarritos titled “El Viaje”, where he shows images of Mexicans crossing the desert and mixes them with images of European immigrants arriving on the shores of the United States.
The message of the short film makes a necessary reminder in these difficult times where there are things that unite us as human beings.
