Mexico is, without a doubt, a country with great economic potential. The Aztec country has a huge diversified economy, which makes it a perfect destination to invest in. And a clear example of this are these 8 companies.
From Bimbo, through PEMEX, Corona… proudly Mexican companies. These companies relied on the capabilities of their country and have managed to operate within the world of international business.
These 8 companies represent in many ways the industrial power of this Latin American nation. Throughout this blog, you will find success stories of these Mexican companies. In this way, you can take note of what they did and apply them in your business.
1.- PEMEX
PEMEX is today, one of the best-valued oil companies in Mexico. Created in 1938 by President Lázaro Cárdenas, this oil company has grown like foam since its foundation.
Valued at approximately 9,010 million dollars, this firm generates profits thanks to the export of crude oil and its derivatives. Gasoline, rubber, oil, plastic, among others, are just some of the products that this company exports to the world.
It is worth mentioning that this company is one of the few that establish B2B business with other companies worldwide. So if your company belongs to this area, having PEMEX as a client is an excellent idea.
2.- Corona
Corona is synonymous with success in the alcoholic beverages industry, as it is one of the most famous beer brands.
Innovative design, product quality, and good marketing strategies are what have made this emblematic brand grow.
With an approximate value of 4,006 million dollars, Corona is undoubtedly a very valuable Mexican brand. It is worth mentioning that many of its successful strategies can be replicated in different areas of the market.
From branding strategies, brand management, to Email Marketing, you will find different tactics for your company. These strategies can be applied with a high probability of success for your firm in these areas.
3.- Bimbo
Another brand that deserves to be mentioned is Bimbo. Founded in 1945 as a Mexican multinational company, this firm has managed to penetrate all corners of the world. This is due to their firm conviction to sell high-quality products at the best price on the market.
From Bimbo bread, through sweets, buns, and packaged products, Bimbo has known how to expand in Latin America and the USA. In 2019 Bimbo was ranked as one of the 7 most important Mexican companies worldwide.
It should be noted that its expansion is the object of study for those who want to be successful in the Latin American market. So if your company wants to enter this market, Bimbo is an excellent example.
Bimbo is currently valued in the market with 1,973 million dollars. So many shareholders have invested in this firm that grows every day at a rate of 2% per year.
4.- Televisa
Another of the most valuable brands in Mexico is the television network Televisa. Famous for its great repertoire of Mexican “telenovelas”, Televisa has been able to enter different markets worldwide.
With a value of approximately 2,770 million dollars, this Mexican company has been one of the most fruitful. So much so that it is only surpassed by international television channels such as FOX, AXN, among others.
That is why, if your company is dedicated to media and wants to expand in Latin America, Televisa is a good reference. This is mainly because it knows how to adapt to the needs of its clients in this region.
These qualities make it currently one of the favorite channels for Latin American viewers. Earning on many occasions the affection of their viewers and great unconditional support.
From educational programs, “telenovelas” … you will find on Televisa a good starting point to study their business strategies. In this way, you will be able to implement some of its principles to expand your business in Latin America.
5.- Telcel
Telcel is one of the most valuable companies today. This telecommunications and telephone services firm not only works in Mexico but all over the world. The origin of Telcel dates back to 1981 when they created the first mobile radiotelephony in Mexico City.
From there, this enterprise has reaped fruits every year, becoming over time an example of Mexican expansion. So much so that it is currently widely studied by companies around the world to copy their business methodologies.
With an approximate value of 3,225 million dollars, this company has known very well to reach its customers. From state-of-the-art telephones to telephone services and more, Telcel is emerging as one of the best Mexican companies.
It is important to mention that it is currently a business that provides many social services throughout Mexico. From supporting local soccer teams, among others, the issue of social responsibility is important for Telcel.
So much is its dedication that many companies copy its social strategy to apply it to their businesses. This is why if your business wants to serve the community, but you don’t know where to start, it is advisable to study Telcel.
6.- Claro
This is another brand within the telecommunications industry that has been successful in the Aztec country. Founded in 2003 to compete against companies like Telcel, Claro has known how to penetrate the Latin market.
State-of-the-art telephones, excellent coverage services… are some examples that this company has for its clients. Apart from this, it is necessary to mention their treatment of the public, exceptional worldwide.
Valued at approximately $ 5.931 billion, they often are placed it in the top 10 of Mexican companies. Likewise, it also qualifies it as one of the companies that offer facilities for B2B businesses.
If your business belongs to telecommunications, it is a good idea to establish alliances with Claro. Thus, you will have a powerful commercial ally so that you can fully enter the Latin American market.
7.- Aeroméxico
Aeromexico is today, one of the most famous airline companies in Latin America. With excellent service and availability of many flights around the world, Aeromexico is an example to follow.
Its management to solve problems, good offers … Aeroméxico is a point of reference for any company. So it is not surprising that many universities around the world study Aeroméxico business cases.
With a market value of approximately $ 619 million, Aeroméxico is one of the most valuable brands in Mexico. It is worth mentioning that many businesses within tourism hold Aeromexico in good esteem due to its services.
8.- Cemex
Cemex is a multinational company dedicated to construction, specifically the production and sale of cement. Since 1906 it has been working and today it is considered the third-largest company in this field. So much so that Cemex has shareholders not only in Mexico but also throughout the world.
With an approximate market value of $ 2,729 million, it has become a very successful company. Its triumphs are based on 3 main aspects:
• Loyalty to the brand’s consumers to establish sustainable businesses.
• Building good B2B and B2C relationships.
• Be an example company within the sector in terms of social responsibility.
It is worth mentioning that Cemex actively seeks SMEs to help the economic development of Mexico. So, if your business belongs to this sector, it is an opportunity to establish relationships with Cemex.
