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Targeting the US Hispanic Market

Targeting the US Hispanic Market

by Vaquero | May 18, 2022 | Uncategorized

[vc_row][vc_column][vc_column_text]Hispanics make up nearly 20% of the U.S. population, and the 2020 Census revealed that this group accounted for 51% of all new population growth. As one of many multicultural groups in the U.S., the Hispanic audience has quickly...
Nike Highlights Somos Familia In New Campaign For Latino Heritage Month

Nike Highlights Somos Familia In New Campaign For Latino Heritage Month

by Vaquero | Sep 24, 2021 | Uncategorized

[vc_row][vc_column][vc_column_text]From September 15th to October 15th, the United States’ federal cultural institutions honor and celebrate the contributions to the US of people from Hispanic and Latin American countries. And for brands like Nike, it is a...
McDonald’s Marketing Strategy

McDonald’s Marketing Strategy

by Vaquero | Aug 26, 2021 | Uncategorized

[vc_row][vc_column][vc_column_text]The revolutionary idea of a fast-food chain was first introduced and implemented in McDonald’s. The founder brothers knew that they had to do something different and productive, so they did – a burger in 30 seconds from 20 minutes!...
TikTok Ads: A new way to advertise

TikTok Ads: A new way to advertise

by Vaquero | Jul 9, 2021 | Uncategorized

[vc_row][vc_column][vc_column_text]Have you ever had to see ads within your TikTok feed? Well…  this is due to the paid advertising that the platform launched this year. We must consider that TikTok this last year became the revelation application. Due to its...
TikTok: How to advertise with influencer marketing

TikTok: How to advertise with influencer marketing

by Vaquero | Jun 3, 2021 | Uncategorized

[vc_row][vc_column][vc_column_text]TikTokers promote brands directly or indirectly. Either through unboxing videos (unpacking a product) or wearing clothes from fashion brands. They also promote what they are selling on a site, live videos, or get advice from the...
La Costeña: Top products in the US

La Costeña: Top products in the US

by Vaquero | May 17, 2021 | Uncategorized

[vc_row][vc_column][vc_column_text]Through the years, La Costeña has increased its portfolio and launched new products that are not only successful in Mexico but also in other countries around the world such as the United States. This Mexican company, founded more...
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