Meet Jarritos: The colorful soft drink that conquered the US

by Vaquero | Apr 23, 2021 | Uncategorized

[vc_row][vc_column][vc_column_text]Jarritos soft drinks refer to the small clay jugs that people used to drink water from in Mexico. The company emerged in 1950 in the city of Guadalajara. Jarritos soft drinks refer to the small clay jugs from which people used to...

Meet Grupo Chufani: The Construction Company that Started Operations in the US

by Vaquero | Mar 30, 2021 | Uncategorized

[vc_row][vc_column][vc_column_text]Today we want to talk to you about the success story of a Queretan company that expanded its operations to the United States. It is the case of Grupo Chufani, founded by the successful entrepreneur Sergio Chufani Abarca. 26 years ago...

Design Principles: CRAP

by Vaquero | Oct 9, 2020 | Uncategorized

[vc_row][vc_column][vc_column_text]Designing with C.R.A.P :The four principles of good design. Created by Robin Williams, the main message is the proper use of Contras, Repetition, Alignment and Proximity (CRAP) in everything you create. Contrast Use contrast to...

BRANDS THAT SUCCEED AT HISPANIC MARKETING[:es]Marcas que triunfan en el MARKTING HISPANO[:]

by Vaquero | Jun 26, 2020 | Uncategorized

[vc_row][vc_column][vc_column_text][:en]The U.S. Hispanic market is incredibly diverse and important when it comes to succeeding in Hispanic marketing. You want to do more than just translate your message in Spanish. You want to connect with the Hispanic audience...

WhatsApp: Why is it so popular among US Hispanics & Latinos?

by Vaquero | Apr 15, 2020 | Uncategorized

[:en]WhatsApp beats out Instagram and Twitter among US HISPANIC users, with those platforms seeing 34.3% and 21% user penetration, respectively. For greater context, that means there are 10 million more US Hispanics on WhatsApp than Instagram, and almost triple more...

4 Ways to Use TikTok for Business[:es]4 Formas de usar TikTok para empresas

by Vaquero | Apr 8, 2020 | Uncategorized

If your business is ready for TikTok here are 4 types of content to get you started. #1: Create Your Own Content on TikTok Use the two magic ingredients: The two ingredients that generally lead to TikTok content going viral are pets and children. Because the...