From September 15th to October 15th, the United States’ federal cultural institutions honor and celebrate the contributions to the US of people from Hispanic and Latin American countries. And for brands like Nike, it is a perfect opportunity to get closer with their Hispanic audience through different campaigns and products.
Nike is celebrating Latino Heritage Month through storytelling and products, in addition to the ongoing efforts of the community.
Nike is partnering with visionary designers, creatives, and cultural leaders who share Nike’s commitment to inspiring transformative change through sport. Those partnerships will celebrate the rich history and heritage of the Latino community.
Launching later this month, the new Air Max 90 LHM will feature the heritage silhouette initially designed by Tinker Hatfield and considered a cornerstone of sneaker culture.
Through the Somos Familia campaign, Nike celebrates the power of community and the power of sport as the language that connects us all. The campaign will spotlight several sport and community changemakers including Devin Booker, Leticia Bufoni, Students Run LA, Coach Nat of Peace Players, and Mile Style Run Crew of the Bronx. Protagonists featured in the campaign represent the diversity of the Latino community.