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Champions League Final: A Marketing Titan

Champions League Final: A Marketing Titan

by Vaquero | May 28, 2025 | Cultural Insights, Global Marketing Strategy, Sports Marketing

The 2025 UEFA Champions League Final in Munich, where Inter Milan will clash with Paris Saint-Germain (PSG) this Saturday, it’s one of the biggest sports marketing platforms in the world. With over 450 million viewers expected globally, this final offers brands a rare...
Strategy in Stillness: What the Papal Conclave Can Teach Us About Brand Strategy

Strategy in Stillness: What the Papal Conclave Can Teach Us About Brand Strategy

by Vaquero | May 6, 2025 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Strategy & Insights

This week, the Vatican begins its highly anticipated conclave to select the next Pope, a global moment steeped in tradition, purpose, and quiet reflection. While this religious event may seem far removed from the fast-paced world of advertising, it offers powerful...

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