by Vaquero | Jun 22, 2026 | Branding & Positioning, Digital Marketing, Strategy & Insights
Spotify swapped its iconic green logo for a disco ball, the internet erupted, and a masterclass in intentional brand disruption quietly played out. For about a week in May, every iPhone, Android, and smart TV had a little emerald disco ball where the Spotify logo used...
by Vaquero | May 4, 2026 | Branding & Positioning, Emotional Marketing, Event Marketing, Global Marketing Strategy, Influencer Marketing
If you work in brand strategy and you weren’t paying attention to The Devil Wears Prada 2 this weekend, you should have been. Not because of the cerulean monologue. Not because of Meryl Streep. Because of what the brand machine surrounding that film reveals...
by Vaquero | Apr 27, 2026 | Cultural Insights, Emotional Marketing, Hispanic Marketing, Multicultural Marketing, Seasonal Marketing
Cinco de Mayo is one week out. And right on schedule, brands are spinning up their Cinco de Mayo content, you know, margarita graphics, “¡Feliz Cinco!” copy, references to Mexico, a green-white-and-red color palette. Most of it will miss. Not because the...
by Vaquero | Mar 23, 2026 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Multicultural Marketing, Strategy & Insights
There’s a lot of conversation in marketing about diversity. What gets talked about less is the science behind it — the research that tells us what tends to work, what tends to backfire, and why patterns keep repeating themselves. At Vaquero, we live in that...
by Vaquero | Mar 16, 2026 | Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Social Media Strategy
Something quiet but powerful happened in the marketing world this month: Gap launched its first-ever Spanish-language campaign — and they did it with Puerto Rican rapper Young Miko at the center. Not as a footnote. Not as a seasonal nod. As the face, the voice, and...
